Made, not Manufactured.
Made, not Manufactured.
Hellmann's
Hellmann's
Brand, Illustration, Packaging, Communications
Brand, Illustration, Packaging,
Communications
In response to the ‘war on big food’, Hellmann’s embarked on a journey back to their iconic story of their founder, Richard Hellmann. He tied a blue ribbon around each and every jar of mayonnaise in his New York deli.
We revolutionised the visual identity, introduced traditional American deli aesthetics and brought life and colour to a brand that has elevated sandwiches and soups since 1913. The brand architecture brought form to Hellmann's extensive portfolio of products across the globe, inspiring new innovations.
In response to the ‘war on big food’, Hellmann’s embarked on a journey back to their iconic story of their founder, Richard Hellmann. He tied a blue ribbon around each and every jar of mayonnaise in his New York deli.
We revolutionised the visual identity, introduced traditional American deli aesthetics and brought life and colour to a brand that has elevated sandwiches and soups since 1913. The brand architecture brought form to Hellmann's extensive portfolio of products across the
globe, inspiring new innovations.
Hellmann's
Brand, Illustration, Packaging, Communications
In response to the ‘war on big food’, Hellmann’s embarked on a journey back to their iconic story of their founder, Richard Hellmann. He tied a blue ribbon around each and every jar of mayonnaise in his New York deli.
We revolutionised the visual identity, introduced traditional American deli aesthetics and brought life and colour to a brand that has elevated sandwiches and soups since 1913. The brand architecture brought form to Hellmann's extensive portfolio of products across the globe, inspiring new innovations.
