Sprucing up a Canadian Legend.
Sprucing up a
Canadian Legend.
Tim Hortons
Tim Hortons
Brand, Strategy, Packaging, Motion
Brand, Strategy, Packaging, Motion
Tim Hortons is Canada's favourite restaurant, not only serving coffee and donuts but running charities, providing financial services and sponsoring hockey teams.
We introduced a comprehensive brand architecture, never before done for the brand. This task evolved Tim Hortons' 100's of channels into a logical, nuanced structure. Vibrant new colours were introduced along with a more exciting palette of typefaces, combined with contemporary graphic treatments.
The combination of each of these new ingredients has transformed Tim Hortons from a stark red and white brand into a tasty, modern eatery.
Tim Hortons is Canada's favourite restaurant, not only serving coffee and donuts but running charities, providing financial services and sponsoring hockey teams.
We introduced a comprehensive brand architecture, never before done for the brand. This task evolved Tim Hortons' 100's of channels into a logical, nuanced structure. Vibrant new colours were introduced along with a more exciting palette of typefaces, combined with contemporary graphic treatments.
The combination of each of these new ingredients has transformed Tim Hortons from a stark red and white brand into a tasty, modern eatery.
Tim Hortons
Brand, Strategy, Packaging, Motion
Tim Hortons is Canada's favourite restaurant,
not only serving coffee and donuts but running charities, providing financial services and sponsoring hockey teams.
We introduced a comprehensive brand architecture, never before done for the brand.
This task evolved Tim Hortons' 100's of channels into a logical, nuanced structure. Vibrant new colours were introduced along with a more exciting palette of typefaces, combined with contemporary graphic treatments.
The combination of each of these new ingredients has transformed Tim Hortons from a stark red and white brand into a tasty, modern eatery.
