Made, not manufactured.
Made, not manufactured.
Made, not manufactured.
In response to the ‘war on big food’, we took Hellmann’s on a journey back to their iconic story of their founder, Richard Hellmann. He tied a blue ribbon around each and every jar of mayonnaise in his New York deli.
We revolutionised the visual identity, introduced traditional American deli aesthetics and brought life and colour to a brand that has elevated sandwiches and soups since 1913.
In response to the ‘war on big food’, we took Hellmann’s on a journey back to their iconic story of their founder, Richard Hellmann, who tied a blue ribbon around each and every jar of mayonnaise in his New York deli, 1913.
We revolutionised the visual identity, introduced the world of the traditional American deli and brought life and colour to a brand that was falling behind.
Agency
Design Bridge
Services
Brand Architecture
Visual Identity
Packaging
Illustration
Photography
Comms
Client
Hellmann's - Unilever
