Amidst the height of COVID-19, Lyle's Golden Syrup wanted to 'Raise a Smile' with a huge contribution to the Trussell Trust to aid families during the crisis.

We were challenged to create a warm, positive, limited-edition tin. We turned the iconic archway upside down, flipping the brand asset on its head to deliver the first ever golden Lyle's tin that gleams with a smile.